Julia Kaganskiy

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One of the unique things about the internet is that it’s a quantifiable space. Every action that takes place online is basically an exchange of data, codified in ones and zeroes. Everything you do on the web is increasingly measurable and trackable, which is one of the reasons we’ve come to live in the age of what is being called “Big Data.” With metrics being such a pervasive part of internet culture, the net has developed its own unique value system, which tends to favor and reward two things: the size of your audience (number of eyeballs) and that audience’s level of engagement (how deeply people interact with your content).

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