Zachary McCune is a digital culture researcher specializing in mobile and social platforms. He has developed music visualizers for MTV, filmed a documentary on traditional Irish games, and written an 80-page study of Instagram. His tweets regularly and proudly maintains a Pinterest board of historical oddities.
Since his passing in 1669, Rembrandt has had a vibrant second life selling cigars and teeth whitening kits. His “artsploitation” — like that of monk turned liqueur Fra Angelico — offers a cautionary tale in a world searching for untapped and undefended brand equity. Social media reveals the odd cultural conflations of artists as products and brands.
Lady Liberty receives more than 3.5 million tourists every year. But how does that match up with some of New York’s other public art that do not have ticket sales to track attendance? For stats we turn to Foursquare.