Zachary McCune

Post image for A Look at the Social Media Impact of #BanksyNY Residency

Editor’s Note: Post-#BanksyNY residence, we turned to our number cruncher, Zachary McCune, to analyze the social media impact of the Banksy residency.

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Post image for The Social Media Footprint of Ann Hamilton’s Park Ave Armory Installation

Did you share a quick Instagram at Ann Hamilton’s “Event of a Thread” (2012)? You were not alone. At the end of the exhibition, visitors had shared 4,640 photos.

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Post image for Are You Talking About Rembrandt the Artist or the Tooth Whitener?

Since his passing in 1669, Rembrandt has had a vibrant second life selling cigars and teeth whitening kits. His “artsploitation” — like that of monk turned liqueur Fra Angelico — offers a cautionary tale in a world searching for untapped and undefended brand equity. Social media reveals the odd cultural conflations of artists as products and brands.

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Post image for Statuesque! Manhattan’s Most Popular Public Art

Lady Liberty receives more than 3.5 million tourists every year. But how does that match up with some of New York’s other public art that do not have ticket sales to track attendance? For stats we turn to Foursquare.

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Post image for Social Media Popularity Contest: Cindy Sherman v Damien Hirst

At the moment of their retrospectives, which artist is more popular: Cindy Sherman, now at the MoMA, or Damien Hirst at Tate Modern? Let’s see what social media has to say on the topic.

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