avant-garde

Post image for Midwestern Futurism: The Endangered Legacy of an Avant-garde Architect

“Architect Bruce Goff, one of the few US architects whom Frank Lloyd Wright considers creative, scorns houses that are ‘boxes with little holes’.” So starts a 1951 Life Magazine article on the Ford House in Aurora, Illinois, one of Goff’s many astounding and imaginative designs that are some of the most structurally forward-thinking of mid-century modern architecture.

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Post image for When Ads Could Be Avant-garde

We often forget that many cutting-edge modern artists found funding and support by making ads. The work of New Zealand avant-garde filmmaker Len Lye is a case in point.

His films, like “Rainbow Dance” (1936) or the beautifully abstract “Colour Flight” (1938), were commissioned as advertisements to be shown at the cinema. The former was created for Post Office Savings Bank and the latter for Imperial Airlines.

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