For a while now, people I come across here and there have cited Dan Bergeron, aka Fauxreel, as an example of a street art sell-out. Why? Because back in 2008 he partnered up with Vespa to post 324 seven-foot-tall Vespa Squareheads wheatpaste ads on the streets of Toronto and other Canadian cities as part of an ad campaign that combined his characteristic “photograffiti” style with a very commercial addition ― Vespa scooter handles. The works caused a backlash from people who thought he went too far. It is an approach to ad marketing that isn’t as original as it may seem and it even has its own name, murketing.
