Posted inArt

Time for the Western Art World to Join Chinese Social Media? (Part 1 of 3)

A few months ago, Tom Cruise made waves in both Chinese and Western media by announcing that he had joined Sina Weibo, the popular Chinese microblogging tool used by Chinese and, now, Western celebrities. “We’re having fun talking to you and our new friend at http://t.sina.com.cn/” his Chief Information Officer announced. Cruise is a special case, of course. But his popularity reflects something of an “Ashton moment” in terms of the attention Chinese social media have been received lately from the West. Sina’s strategy, which was to bring prominent public figures in both entertainment and politics to the service, has paid off.

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