CHICAGO — Martin Creed is a Scottish artist who won the British Turner Prize in 2001. His prize-winning piece, “Work Number 227: the lights going on and off,” was precisely that: an empty room in a gallery, in which the lights were turned off for five seconds, then turned back on for five seconds, ad infinitum. While that created a bit of a stir at that time, eliciting the usual outrage about the minimal nature of minimalism, Creed is less well known in the United States.
All young artists are encouraged to publish their work on a self-named artist website (YourName.com) which puts them in the same arena with art-world big leagues like Olafur Eliasson, Jaqueline Humphries, and Wolfgang Tillmans. The issue of self-branding, self-publication and self-advertising come to the forefront when artist websites as a medium of presentation are critically analyzed.
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