memes

Unless, somehow, you miraculously haven’t accessed your Facebook or Twitter in the last two days, you’ve probably noticed a proliferation of crimson tiles with superimposed pink equal signs popping up in avatars and profile pics. The instantaneously ubiquitous logo, a riff by the Human Rights Campaign on its own original design, was posted in response to the two landmark Marriage Equality cases before the U.S. Supreme Court this week. Indeed, a report by the Chicago Tribune estimated that, within hours of its original posting, the image had been shared over 20,000 times. By Wednesday, the original design had transitioned into a fully-fledged internet meme, altered and hastily reconfigured much like last years pervasive image of Hillary Clinton texting from the belly of military plane cargo hold.