By now, we all know that the 2008 Obama Presidential campaign was a great leap forward for the aesthetics of US election campaign, so it should come as no surprise that the director of the Obama campaign, Scott Thomas, decided to publish a book about the innovative Obama design brand and its impact on American pop and design cultures. The resulting book, titled Designing Obama: A Chronicle of Art & Design from the 2008 Presidential Campaign, is an attractive product that includes a short foreward by Pentagram partner Michael Bierut and an introduction by graphic design guru Steven Heller, who cleverly calls the brand “O Design.”
