Serge Le Borgne

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Nearly 150 people gathered in MoMA PS1’s performance dome this morning to hear Marina Abramović present plans for her new museum dedicated to performance art in Hudson, NY. As the crowd took their places on and around the oversize red ottomans filling the space, people gazed at and stuck their heads inside the glowing architectural model set up in front (it features a hole in the center, for peering inside). Within a few minutes, MoMA and PS1 curator Klaus Biesenbach introduced the woman who must be the only celebrity performance artist in the world. “If it wasn’t for Marina,” he said, “I expected 10 guests or so.” (Although free pastries and coffee always help.)

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