The Projecteo beside a more conventional slide projector. (all images courtesy Projecteo)

It’s hard not to be enamored with Projecteo, a mini-projector for your Instagram photos. Brought to you by the brains behind Boomf, the put-your-Instagram-pics-on-marshmallows service, the latest doll-sized machine uses three LR41 batteries, which last roughly 3–5 hours.


“The spark for Projecteo came from a Rollei P35 projector in a London market,” Richard of Projecteo tells Hyperallergic. “Projecteo’s inventor took it home, looked inside and realized the mechanics could be miniaturized. By using Instagram images Projecteo brings back the nostalgic warmth of old slide projectors to the photos we take now.”

The latest project comes on the heels of the continuing success of Boomf. “Sales have gone really well and we’ve sent tens of thousands of [marshmallow] packs around the world since launch,” Richard said.


Why we’re attracted to analogue versions of digital realities is a much bigger question, something that may point to the nostalgia for touch in an age where the tactile is lost to the uniform feel of screen culture. Other services and companies offer a multitude of ways to make Instagram images physical, whether it is printing them out like Polaroidsmaking them into paintings, transforming them into vintage photo strips or stickers, and even creating a pillow of tiled shots.

The Projecteo projector is priced at $25.99 (batteries included) and each adorable carousel is $8.99, though the site is currently offering a special get-5-carousels-for-the-price-of-3 deal.

Why make people sit through your ancient vacation slides when you can wow them with pics from last weekend’s night out? Then again, making the Instagram pics physical might make it harder to ‘like’ these images.

Hrag Vartanian is editor-in-chief and co-founder of Hyperallergic.

One reply on “Is That an Instagram Slide Projector in Your Pocket?”

  1. Aw… nice .. I miss slide projectors.. and I like stickers a lot. I love taking pictures, especially Polaroid ones (though it’s been a very long while). 🙂

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