For the days when you don’t feel a sense of brotherhood, there’s Beyoncé. This graffiti piece popped up on Rue des Hospitalières Saint-Gervais in Paris’s Marais neighborhood in the spring, and it’s now slowly spreading across the web.

I normally assume this kind of visual wordplay on the streets is normally designed to make you chuckle, but some people choose to look deeper, like this Redditor (@mindfu):

In our current media-drenched class-based world society, instead of fraternity (literally brotherhood and sisterhood) we have the pale simulation of virtual togetherness, through the shared experience of corporate media creations like Beyonce. [sic]

Or maybe it’s a wink at Beyoncé’s deep faith in sisterhood … ahem, not brotherhood (which is what fraternité literally means in French).

For those who may not know, Liberté, Égalité, Fraternité [Liberty, Equality, Brotherhood], is the national motto of France and Haiti, both countries born out of revolution.

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Hrag Vartanian

Hrag Vartanian is editor-in-chief and co-founder of Hyperallergic. You can follow him at @hragv.

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