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(Image courtesy of John Holcroft)

The old adage that a picture is worth a thousand words finds substance in the illustrations of John Holcroft. Since he began working 19 years ago, the UK-based artist has been creating pithy visual satires that poke at society’s foibles.

In an old-fashioned style reminiscent of screenprint ads from the 1940s and ’50s, Holcroft tackles themes like work, technology and our never-ending quest for happiness — routinely sabotaged by the age-old culprits of ego, greed, and laziness. One drawing features a trio of baby-faced businessmen suckling a at a piggybank; another shows a breakfast cereal that boosts narcissism by the bowl-full.

“I illustrate the things that are important to me,” Holcroft — whose clients include publications like The Guardian, The Economist and Financial Times — told Hyperallergic. “It just happens that a lot of what concerns me is political.”

(Image courtesy of John Holcroft)

(Image courtesy of John Holcroft)

(Image courtesy of John Holcroft)

(Image courtesy of John Holcroft)

(Image courtesy of John Holcroft)

(Image courtesy of John Holcroft)

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Laura C. Mallonee

Laura C. Mallonee is a Brooklyn-based writer. She holds an M.A. in Cultural Reporting and Criticism from NYU and a B.F.A. in painting from Missouri State University. She enjoys exploring new cities and...

4 replies on “Brilliant Illustrations Ridicule Modern Vice”

  1. I don’t think anyone thinks drinking beer makes you look better. It might make the girls look better but not you. LOL

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