On the day that the world could finally send diverse-looking emoji, US-based bleach company Clorox made a very bad joke.

The response was swift (and sometimes hilarious):

And even after a very weak apology:

We still give the them a:

Use emojis responsibly.

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Alone in a Dirty, Sacred Space

Whatever else Mire Lee’s Carriers is about, it seems to me that has to do with sending you back into yourself, which is not necessarily a soothing place.

Hrag Vartanian

Hrag Vartanian is editor-in-chief and co-founder of Hyperallergic. You can follow him at @hragv.

3 replies on “As Multiculti Emojis Debut, Bleach Company Stains Its Reputation with Off-Color Joke”

  1. It’s too bad the company left itself open to this interpretation. You win some, you lose some.

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