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Installation shot of “I Love the Art World and the Art World Loves Me.” At left, Jen Dalton, “How Do Artists Live?” (2006) Middle, Dan Levenson, “Fernseher” (2011) (photo by the author)

According to Eric Doeringer, the artist-curator of I Like the Art World and the Art World Likes Me at the Elizabeth Foundation for the Arts Project Space, the exhibition’s title — a nod to Joseph Beuys’s 1974 performance “I Like America and America Likes Me” — is meant to convey the “fraught relationship between emerging artists and the art-world establishment,” one marked by a simultaneous desire to criticize the art world’s excesses and to be recognized by it. Art about the institutions of art, both physical and discursive, is hardly a new phenomenon, but unlike Marcel Broodthaers and Hans Haacke, cited by Doeringer as predecessors for the work included in this exhibition, what emerges most clearly here is not “institutional critique” but a sense of anxiety or anger about the artists’ own marginalization and lack of mainstream success. There is an implicit populism to the exhibition, a trumpeting of each artist’s outsider status, or at least a sense of frustration with the art world’s perceived exclusivity, but a great deal of the work hinges on the viewer’s ability to pick up on insider-only references, exacerbated by the exhibition’s lack of sufficient explanatory texts for conceptual projects. The “established art world” is treated as a fixed entity towards which an attack might be levied, allowing Doeringer and many of his chosen artists to avoid actually offering an exploration of what it constitutes.

The most successful works in the show are those that are most clear about the direction of their critiques. Jennifer Dalton’s two solo contributions stand out in particular as highlights; they not only manage to convey a coherent message, but one that resonates beyond the gallery walls. “Every Descriptive Word Used to Describe Artists and Their Work in Artforum’s Best of 2007” (2008) takes the form of a 14-foot-long scroll spilling from the wall onto the gallery floor, on which Dalton has catalogued adjectives and phrases used in reference to artists and works of art in Artforum magazine’s “Best of 2007.” Dividing the list into “male” and “female” columns, the staggeringly disproportionate amount of attention paid to male artists — and the different language used to describe work made by men versus women — is immediately apparent, a damning statement about the still-deeply-ingrained biases against female artists and the gendered concept of genius. Writing out each word by hand in tiny cursive script seems to be a subversive nod to the frequent association of “feminine” work with the messy and handmade, particularly when applied to the supposedly more “objective” format of the infographic.

“The Matthew Higgs Society” booth, a partial reconstruction of an installation previously at Triple Candie (photo by author)

Though the fact that male artists receive the bulk of critical consideration should come as no surprise, seeing it quantified lends the piece a sense of urgency, challenging the misconceptions that female artists are truly equal participants in the cultural sphere. Dalton’s piece seems particularly relevant in light of the recently released VIDA report revealing a gross discrepancy between the number of male and female fiction writers featured in prestigious English-language literary magazines, indicating that this is an issue that transcends disciplinary boundaries.

Similarly, for “How Do Artists Live?” (2006), Dalton invited hundreds of artists to take an anonymous online survey about their lifestyles, jobs, incomes, educations, and economic circumstances, displaying the results in a colorful slideshow. The charts and graphs, rendered in the same curlicue script, not only point to the precarious financial states of artists, few of whom are able to support themselves through their art alone, but also the inequalities that exist across gender lines: male artists were twice as likely to report that they were able to support themselves financially through the sale of their work.

Like Dalton, the work of Ward Shelley and Loren Munk is primarily structured around the graphic display of information, using charts, maps and timelines to create various narratives relating to the history of art and artistic communities. Shelley’s “Carolee Schneeman Chart” (2005) manages to be both astute and visually engaging, presenting an alternative view of post-war art with Schneeman at its center, highlighting her significant contributions and influence on not only subsequent generations of artists, but also her male contemporaries. “Matrilineage ver. 1” (2008) similarly takes the historiography of art history as its subject, tracing a narrative of art movements from 1840 to 1960 through important female artists. Punctuated with major events in women’s history, such as the right to study at universities and to vote in various countries, Shelley’s timeline features hundreds of artists, the vast majority of whom have been left out of canonical accounts of the development of modern art. His paintings function as correctives, but also as reminders that all histories are subjectively shaped.

While William Powhida and Jade Townsend’s “Art Basel Miami Beach Hooverville” (2010) is also concerned with charting the figures who impact the creation, display and sale of art in New York, their approach is far more hostile, skewering individual power players and art fair culture in general. Described as a tongue-in-cheek “public art proposal,” the massive drawing renders the Art Basel Miami Beach art fair as a shantytown Sodom and Gomorrah, a biting critique of the rampant consumerism of the fair and the immense economic disparity between the multimillionaire collectors and the majority of artists who struggle to get by. Though the work succeeds in highlighting the kind of hierarchies and oppositions that are seen most clearly in art fair environments, it is likely to be unintelligible to anyone unfamiliar with the coterie depicted, raising questions about the genuine potential of this sort of work as social commentary.

William Powhida and Jade Townshend, “Art Basel Miami Beach Hooverville” (2010) (image from efanyc.org)

There is an overall tendency throughout the exhibition to conflate reference with criticality, a weak assumption that does a disservice to works like Dalton’s that raise legitimate questions about the mechanisms of the art world and their inequities. The six photographs from Aneta Grzeszykowska’s “Untitled Film Stills” (2006), for which the artist re-staged Cindy Sherman’s landmark series of the same name, are fascinating, but seem out of place here; they function not as a comment on the “art world,” but on Sherman’s specific body of work — and Grzeszykowska’s own self-effacement in miming the poses of an artist who is herself concerned with stereotypical tropes of femininity. Their inclusion further muddies the already vague message of the exhibition and, perhaps more importantly, forces the photographs themselves into a narrative of art world critique, preventing more fruitful readings of the work.

The two projects that address the primary institutions of art most explicitly, Dan Levenson’s installation “Fehrnseher” and Filip Noterdaeme’s “Homeless Museum of Art” are also the ones that seem to suffer most from lack of context. “Fehrnseher,” composed of identical archive boxes stacked floor-to-ceiling and an ancient monitor displaying a video of hands typing out names on a typewriter, is part of Levenson’s ongoing project Little Switzerland, a fictional Berlin-based gallery invented by the artist that represents equally fictional Swiss artists. Levenson has not only created an elaborate history for the gallery, including detailed archives of its exhibition history and inventory, but perhaps most interestingly, a consistent aesthetic for its “brand.” Fabricating shipping boxes, stationary, filing cabinets and other mundane supplies, the work functions as a kind of fetishization of the back-office where the business of running a gallery takes place. Citing an interest in the “aesthetics of administration,” presumably a nod to art historian Benjamin Buchloh’s noted essay on institutional critique in the 1960s, Levenson’s project functions as an inversion of the typical gallery, with the elements typically hidden from public view placed in the spotlight. It’s one of the most intellectually layered works represented in the exhibition; unfortunately, the viewer gets absolutely no sense of the broader project and its aims. Though the installation is aesthetically interesting on its own, nothing about the way the work is presented conveys what Little Switzerland is and how this particular piece might fit in.

Though Noterdaeme’s “Homeless Museum of Art” fares somewhat better in terms of explanation — his roving booth, which he has stationed outside of various museums and cultural institutions, is accompanied by a set of framed “open letters to the art world” on Homeless Museum letterhead that provide information about the project and its mission — it is effectively experienced as an installation rather than as an ongoing project rooted in interventionist tactics given that the artist was only periodically present to interact with visitors. Within the context of the gallery space, the booth is treated as a discrete art object rather as as a vehicle for examining museum practices, which seems to distort the intention of Noterdaeme’s work.

Like Townsend and Powhida, a number of the artists aim to deliver their critique through humor and parody; however, the majority rely on low-impact stunts to suggest the existence of a critical position rather than actually presenting one. The most egregious example is Laurina Paperina’s “How to Kill the Artists” (2010), a wall of small, cartoonish paintings on wood and cardboard depicting an array of well-known artists, primarily those working in conceptual modes, being killed by their own work. A literal attack on “serious art,” Paperina’s paintings represent the worst tendencies of internet meme culture, presenting blunt one-liners and calling it irony. Similarly, “The Matthew Higgs Society” booth, a partial reconstruction of an installation at Harlem gallery Triple Candie dedicated to artist and curator Matthew Higgs, the somewhat controversial director of Manhattan alternative space White Columns, and Doeringer’s own Cremaster Fanatic, a fanzine devoted to Matthew Barney, use fake enthusiasm for their subjects as a critical strategy; it’s intended as parody, but nothing in either work indicates precisely why the figures they target might be deserve the abuse, relying instead on the assumption that the audience already shares their sentiments. This is the laziest kind of parody: it remains on the level of an inside joke and never aims for more than preaching to the converted.

William Powhida and Jen Dalton, “Our Condolences” (2008) (image from efanyc.org)

Marc Bijl’s ““Forever” Marc Bijl’s Flash Art Faksimile,” a fake issue of international art magazine Flash Art in which every article is about Bijl, reflects more on his own desire to be the subject of a highbrow magazine profile than on the publication itself. More convincing is Conrad Bakker’s Untitled Project series of paintings, reproductions of past Artforum covers, advertisements, and subscription slips painted on hand-carved wood. For “Untitled Project: SUBSCRIPTION (Artforum International: Sept. 1969-June 1970)” (2009-10), a set of ten paintings of Artforum covers were sold by subscription based on the cost of an actual subscription to the magazine; likewise, the paintings in the “Untitled Project: Advertisement” series are sold for the cost of the ad space in the original issue. In tying the price of his work to the costs associated with consuming and selling art, Bakker directly inserts them into a dialogue about transactional relationships, economic networks and consumption. While Doeringer’s own contribution, a selection of his “bootleg” paintings copying the style of the most commercially successful contemporary artists, raises interesting questions about authenticity and value — the only real distinction between Damien Hirst’s dot paintings and Doeringer’s copy is a certificate with Hirst’s signature — one wonders about the real necessity of asserting that art is a commodity that derives its value from the artist’s name rather than its aesthetic form. In the past, Doeringer has exhibited the bootlegs in “guerrilla interventions,” hawking them on the street in Chelsea or setting up booths at art fairs, an antagonistic gesture that draws attention to the conditions and structures of the market, but in a traditional exhibition setting they seem somewhat stale.

The conflicted position of I Like the Art World and the Art World Likes Me is perhaps best represented by one particular piece: “Our Condolences” (2008), by Dalton and Powhida, six greeting cards bearing sardonic quips such as “Sorry for your loss of representation” and “We’ll miss you in Miami!” displayed on a pedestal with a set of pristine white gloves placed in dead center. The gloves were not, as I initially imagined, part of the work itself, an ironic commentary mocking the pretensions of the commercial art world — after all, such cards are intended to be handled, written in, and ultimately tossed out — but placed there in earnest by the gallery, perhaps even insisted upon by a dealer or collector lending the piece. The show suffers from a lack of clear direction and the works relying on heavy-handed gimmicks often overshadow the stronger, subtler pieces. It offers a compelling, if chaotic, look at artists’ own insights into the world they occupy and what it means to be an artist today, but fails to cohere into a convincing critical statement–or to present an idea of what a better art world might truly look like.

I Like the Art World and the Art World Likes Me was presented at the Elizabeth Foundation for the Arts Project Space (323 West 39th Street, Third Floor, West Side, Manhattan)  from January 14 through March 5, 2011.

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Rachel Wetzler

Rachel Wetzler is a New York-based writer and a PhD student in Art History at CUNY Graduate Center. She can be found on Tumblr and Twitter.

5 replies on “A Populist Attack on the Art World Pulls Punches”

  1. “a sense of anxiety or anger about the artists’ own marginalization and lack of mainstream success.”

    You just described my life. I’m even bitter that I wasn’t invited to be in this exhibition, despite the fact that the organisers have never heard of me, and that I wouldn’t have accepted anyway, because I hate the art world so much.

    1. Dear William Powhida,
      Though I’m admittedly disappointed that I didn’t get a trademark Powhida skewering, I genuinely appreciate your response. Ideally, the purpose of criticism is to open up a dialogue, not to just throw down a definitive verdict about a show or a work of art, and I think your response is incredibly shrewd (and you rightly called me out on a few areas in my review where I made a weak argument, or at least could have been more clear about what I meant.)

      You make a good point about not underestimating the audience, and obviously the EFA Project Space isn’t MoMA or the Guggenheim–the people coming to see this show were likely to be at least somewhat familiar with contemporary art dialogues and, even if they weren’t, we shouldn’t just assume that they’re incapable of taking anything away from the work because they’re not well-versed in art history and theory. With that said, I disagree that Minimalism, to use your example, remains unintelligible to anyone unfamiliar with the history of Modernism. The difference between challenging work and insular work is that an uninformed viewer can still have a meaningful aesthetic (or phenomenological, intellectual, perceptual, etc.) experience with something like a Fred Sandback or a Carl Andre without knowing anything about their history, but a work that completely hinges upon recognition of its references will fall flat, and I felt that most of the works in the show went into the latter category.

      I didn’t mean to imply that ABMB was the only work in the show that seemed potentially insular–far from it. However, you and Jade seemed to be among the few artists who were actually aiming for a kind of broader social critique which is why I felt compelled to note its possible shortcomings in that area. It seemed beside the point to fault Triple Candie’s Matthew Higgs Society, for instance, for that kind of failure since their work is so hopelessly meta that there’s no confusing it with anything resembling a genuine critical statement. It’s a self-congratulatory gesture: look at us being so subversive, so rebellious, deigning to poke fun at a notable figure–without, of course, ever truly making an attack. As I pointed out in the review, a significant number of artists in the show seemed to equate sarcastic reference with critique, but in order to understand what they’re on about, you have to know, for instance, that Matthew Higgs isn’t really someone who the artists/curators/gallerists/whatever-Triple-Candie-calls-itself would actually want to praise, let alone who Matthew Higgs is to begin with.

      I do think you’re right about ABMB’s ability to convey a sense of the hierarchies that exist and the tension between the popular masses and the elite higher-ups, which doesn’t rely on identification of individual figures, but so much of my personal enjoyment of the piece came from what seemed to me to be a kind of insider humor, even if that wasn’t what you intended. “Unintelligible” was probably the wrong word to attach to your particular piece, though very applicable to a number of the others. I ended up taking this out because I thought I’d already conveyed how much I disliked Paperina’s work and thought it was unnecessary to keep taking shots at it, but seeing the two in the same show did reveal a level of critical sophistication in ABMB absent in a good deal of what was on view in the rest of the show (never mind genuinely impressive draughtsmanship. With your work I’m never sure how much attention I’m supposed to pay to the actual formal characteristics since the message is what seems important, especially in something like the tromp l’oeil letters on notebook paper, but the level of detail in ABMB is really something.)

      One thing that I should point out is that when I called out the lack of contextualization, I wasn’t just talking about some naive, know-nothing, hypothetical viewer who would be too ignorant to get the show–there were a handful of works whose point I totally missed because there was nothing about the way they were presented that indicated a broader project or gave information necessary to understand the work. As an academic art historian, critic, and occasional curator who spends the majority of my time looking at or writing and thinking about art, I would place myself on the ‘very informed’ end of the spectrum of possible viewers, yet still felt completely shut out from aspects of the show. The best example is probably Dan Levenson/Little Switzerland, which I pointed out in the review: based on the way the piece was presented, there was absolutely nothing whatsoever suggesting that the installation I was looking at was meant to convey a conceptual project about a nonexistent gallery. This I blame squarely on the curator–wall labels go a long way in this kind of show, and Doeringer did a disservice to the other artists by not properly contextualizing their works.

      As for the catalogue, I went back and forth on whether to address Doeringer’s categorization of artists into ‘appropriators, documentarians, and critics,’ and ultimately decided against it — the review was getting overly long and I wanted to emphasize the exhibition itself, since I doubt all the viewers actually read the pamphlet. One thing I noted to Hrag in an email was that even though Doeringer made this division in his essay, there was no hint of it in the organization of the exhibition itself. I’m not sure if that would have made the show clearer–probably not–but I don’t necessarily see the point of making such a distinction in writing if it’s not going to be apparent in the show. I also didn’t think the categories were wholly useful since virtually all of the work (except for Aneta Grzeszykowska and Nancy Drew who seemed to be working with straightforward appropriation) fell into more than one. The reason I treat the show as being primarily about forms of institutional critique is because those are the cues Doeringer gives: the title references Beuys; the majority of the works refer explicitly–and critically–to art world structures, and in the catalogue, he points to Broodthaers and Haacke as key influences and writes about the included artists in terms of their subversion or criticism of various institutions (the canon, the market, museums, magazines….) The show comes across as one about institutional critique with a few outliers making art-about-art; if he meant for it to be about something else, it was wildly unsuccessful. As far as I’m concerned, what an artist or curator intends is less important than what is actually conveyed to the viewer, and in this case the only thing I saw was a show loosely about critique.

      As for your last statement–well, you’ve got me there. I don’t exactly know what a better art world might look like. In an essay I wrote for Hyperallergic in response to the art fairs (http://hyperallergic-launch.newspackstaging.com/20408/in-defense-of-art-fairs/), I argued that some kind of transparency about the commercial nature of the art world might offer a way to address the inequalities that exist, but I think that’s more of a starting point rather than a solution. Maybe it’s unfair of me to ask artists to do something that I can’t, but then again, that seems to be one of art’s greatest strengths: the ability to propose an alternative to the world as it is. I suppose what I was reacting to in this show was the fact that I felt like most of the artists were neither identifying problems nor pointing to alternatives, but expressing frustration that they weren’t included. At the very least, I think critical works should make me think, and very few of these did. We both singled out Jen Dalton for a reason: her works were among the most successful in the show, both in terms of identifying an issue by highlighting information that is often hidden, obscured, or left unspoken, but also by making the viewer process these facts rather than editorializing, as you put it. Rather than saying “LOOK AT THIS PATRIARCHAL ART WORLD,” she forces us to think for ourselves about what the discrepancy means and why it exists. A single exhibition isn’t going to be able to solve, or even articulate, the world’s problems, but I wanted a show in which more of the work made me question the status quo.

  2. This is impressively thorough and well considered. I appreciate Powhida’s response just as much and it is a credit to you that this review had enough substance to merit such thoughtful consideration. You’ve both helped me learn something. I spent a few hours at the exhibition during Man Bartlett’s #24hLike performance, but this dialogue stimulates an interest that I otherwise did not have regarding the show. Looking forward to your reply, Rachel!

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