This video for Death Cab for Cutie’s new song was art directed by Shepard Fairey (and others) and reveals a lot of the street art maestro’s touch.
The mood of the video is subdued and when explaining the concept for the video on his blog Fairey offers some thoughts about street art in general:
Street art appeals because it makes the landscape a little less dreary for the viewer, and it is a bureaucracy free creative outlet for the participants. I would say that a street art call to action is “if you don’t like your home… reshape it.” The power of street art is in its intrigue and authenticity, so it was crucial to actually put all the lyrics and images up on the streets. We wanted the viewer to experience the urban environment in a very real and intimate way that celebrates that one person’s wart is another’s beauty mark … Street art, like everything, is ephemeral but I hope that in watching this video and listening to the song, people see a little magic and potential in the unappreciated details of the landscape of their lives, no matter how fleeting they may be.
I see the mood of the video as generally subdued and the idea of home in the visuals seems less developed than Fairey suggests in his post but that’s not to say I don’t think the video is successful, I do. The visuals offer a calming sea of layers that c0nveys a sense of magic in the mundane even if it is only fleeting. I think Fairey’s graphic images are at its best when they are posted in the quiet — almost silent — corners of the city and this video (and song) synchs up perfectly with that tendency in his best work.