The latex condom was first introduced in 1920, and its basic roll-down design, chemical smell, and sticky rubber texture haven’t improved much since then. Manufacturers have tried all sorts of tricks to attempt to make people hate condoms less: prophylactics now come in banana split, mint chocolate, and island strawberry flavors; in tingly, “fun bump,” and glow-in-the-dark varieties; and equipped with vibrating rings or wrapped in Star Wars–themed packaging. Yet condom haters continue to hate.
But what if a condom doubled as a work of art? What if putting on a condom felt like banging a Monet? That’s what French startup Made in Love is going for, with its new line of artist-designed condoms, or “Preservatifs Graphiques.” The company’s founders, three sisters, call them “erotic ephemeral tattoos.”
So far, French contemporary artists Maëlle De La Forge, Alex & Marine, Anna Borowski, and Lilyloca have contributed limited-edition designs to the line. Most consist of colorful, psychedelic patterns featuring peacock feathers and floral prints.
They’re not the first graphic condoms in the world, as Made in Love claims — one company, Graphic Armor, lets you custom-design the printed graphics to go on your rubbers — but they’re the first created by contemporary artists, as far as we know, and the classiest looking. At the very least, it’s fun to see classical Greek statues sporting these stylish sperm-stopping accessories in Made in Love’s ad campaign.
These “Preservatifs Graphiques” are not on the market yet — Made in Love is currently raising money on Paris-based crowdfunding platform Kiss Kiss Bank Bank.
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