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“Pics or it didn’t happen,” according to the law of the internet. If that’s true, the Louvre is the only art place that’s truly happening, it being the only museum or art institution to rank among the top 10 most-instagrammed locations in the world in 2017, coming in at number seven according to Instagram’s 2017 Year-in-Review data. It takes a serious contender, it seems, for art to rank among the various Disney properties populating the list.
Most-Instagrammed Locations of 2017
- Disneyland, Anaheim, USA
- Times Square, New York City, USA
- Central Park, New York City, USA
- Tour Eiffel, Paris, France
- Tokyo Disney Resort, Tokyo, Japan
- Disney’s Magic Kingdom, Orlando, USA
- Musée du Louvre, Paris, France
- Brooklyn Bridge, Brooklyn, USA
- Disney California Adventure Park, Anaheim, USA
- Las Vegas Strip, Las Vegas, USA
But never fear, there are stats compiled just for museums, both globally and in the US. Topping the list in the United States is New York City’s Metropolitan Museum of Art, which takes the top honors as the place people are most likely to use in an effort to feign cultural erudition to their Insta’ followers. New York’s Museum of Modern Art and the Los Angeles County Museum of Art (LACMA) round out the top three most ‘grammed museums in the US. In fact, but for the Louvre — which similarly dominated last year’s museums list — the tally of the most Instagrammed museums in the world is dominated by New York, London, and Los Angeles.
Most Instagrammed Museums in the World
1. Musée du Louvre (Paris, France)
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2. The Metropolitan Museum of Art (New York, NY, US)
‘Cause two can keep a secret if one of them is dead’ ? #metmuseum #metropolitanmuseumofart
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3. The Museum of Modern Art (New York, NY, US)
Museum of Modern Art this morning – very enjoyable! #MoMA #turtleneck #nyc
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4. The Los Angeles County Museum of Art (Los Angeles, CA, US)
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5. British Museum (London, UK)
6. American Museum of Natural History (New York, NY, US)
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7. Whitney Museum of American Art (New York, NY)
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8. Victoria and Albert Museum (London, UK)
#london #art #sculpture #museum #visitlondon #victoriaandalbertmuseum
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9. Natural History Museum (London, UK)
Tonight’s location! #director #visionmixer #delbrown #freelance #naturalhistorymuseum
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10. Museum of Ice Cream (Los Angeles, CA, US)
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Most Instagrammed Museums in the US
1. The Metropolitan Museum of Art, New York
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2. MoMA, the Museum of Modern Art
3. LACMA, Los Angeles County Museum of Art
4. American Museum of Natural History
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5. Whitney Museum of American Art
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6. Museum of Ice Cream (SF installation pictured)
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7. SFMOMA San Francisco Museum of Modern Art
8. Hirshhorn Museum and Sculpture Garden
9. National September 11 Memorial and Museum
10. Solomon R. Guggenheim Museum
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A new notable institution that managed to make both lists is the Museum of Ice Cream (MoIC) in Los Angeles, squeaking into 10th place on the worldwide museum list, and sixth place among US museums. This chart-busting status would be outrageous for a relative newcomer to the museum scene, if not for the institution’s basically stated purpose of providing Instagram fodder for its visitors. The timing couldn’t be better, as MoIC has enjoyed sweet success with its recent San Francisco oupost, and an impending run in Miami during Art Basel Miami Beach.
For institutions looking to enhance their ‘grammability, remember to offer flattering selfie lighting, because we all know that what art means is not nearly as important as how cute we look standing in front of it.
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