Support Hyperallergic’s independent arts journalism. Become a Member »

Support Hyperallergic’s independent arts journalism.

The group of guys behind the soon-to-be-renamed CocaColla art blog in Italy (photo via CocaColla)

Getting a cease-and-desist letter from a major corporation pretty much sucks, but it can’t exactly be a huge surprise if you’ve been using, say, the name Coca-Cola, only slightly modified. Delete the dash between words, add an extra “l” and there you have it: CocaColla, an Italian art and design blog.

Well, that was its name, until the Coca-Cola Company recently threatened the site with a legal battle. The soft-drink manufacturer has demanded that the blog — a curated selection of work by artists and designers, with a focus on street art — withdraw its registration of the CocaColla brand and give up its domain name within 15 days. A press release put out by the Italian bloggers quotes a portion of Coke’s letter, which cites “a serious risk of confusion for consumers who may be led to believe that the sign and COCACOLLA domain name … are intended to distinguish goods/services delivered, organized or sponsored by our customers.”

The bloggers, who say they were actually inspired by the Coca-Cola brand, in their words “a symbol of pop culture, industrialization and advertising,” consulted with a lawyer but decided they can’t afford a legal battle. CocaColla.it will shut down on March 5, and they’ll start up again soon under a new, as-yet-to-be-determined name.

The Latest

Carles Guerra: An Endorsement of an Amicus Brief for Lanier v. Harvard

We cannot be indifferent to the long-lasting effects of photography. The photographs at the center of Lanier v. Harvard are relentless in making Renty and Delia Taylor work and perform as slaves. The pain inflicted on them has not ceased. Photography has the capacity to propagate harm, and we have the moral obligation to interrupt…

Jillian Steinhauer

Jillian Steinhauer is a former senior editor of Hyperallergic. She writes largely about the intersection of art...