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In the mega-retailer’s ongoing quest for wholesale domination, Walmart announced last week that it will acquire Art.com for an undisclosed amount. According to a source who spoke with CNBC, the website, which bills itself as the “world’s largest online specialty retailer of high-quality wall art,” is said to have brought in more than $300 million in annual sales annually.
Reportedly, the acquisition’s cost is comparable to Walmart’s other recent e-commerce purchases, like its $3 billion bid on Jet.com in 2016. The high price of Art.com, however, may be counterbalanced by the market data and technological buildout that the digital company has to offer.
In a press release, Walmart said that it would soon upload Art.com’s database of 2 million images to its website, ranging from posters to limited-edition prints on paper, canvas, and wall décor.
“As we think about the future right now, art will be one area where we will leverage augmented reality,” Anthony Soohoo, the senior vice president of Walmart’s online home business in the US, told CNBC. According to Soohoo, 25% of Art.com’s customers use a feature on the platform called ArtView to envisage what an artwork would like on their walls before buying. Walmart expects to “leverage that expertise” about augmented reality into other categories of its business, Soohoo added.
Marc Lore, head of Walmart’s US e-commerce business, has previously expressed the company’s desire to own upwards of 40 digitally native brands. Alongside its deep dive into the art business, the company has attempted to break into the high-end market with a recent partnership with the department store Lord & Taylor.
Art.com will join the home-furnishings brand Hayneedle.com on Walmart’s roster of wall decorators, which the company says is a $10 billion market in the United States. The deal is expected to close early next year.