I don’t think there’s a social media channel that hasn’t endorsed brands, but now Pinterest is the latest to French kiss a brand and it’s Uniqlo.

So, “How Do You Wake Pinterest Users from Their Scrolling Slumber?” Easy, watch:

YouTube video

Brand Channel points out this isn’t the first clever use of scrolling to jolt users out of their social media-induced dazes. Smart car marketers in Argentina created a well-orchestrated scrolling animation on Twitter — click here and press the ‘j’ key to see it in action — it’s pretty impressive.

h/t Business of Fashion

Hrag Vartanian is editor-in-chief and co-founder of Hyperallergic.