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Seemingly unsatisfied with being among the most recognizable brands on the planet, earlier this year tech giant Apple filed a notice of opposition against a recipe and meal-planning app, Prepear, that had the temerity to set as their logo as a “minimalistic fruit design with a right-angled leaf” — gasp! According to the complaint, Prepear’s logo “readily calls to mind Apple’s famous Apple Logo and creates a similar commercial impression.”
According to the suit, the use of these signature motifs in the logo, plus the overlap of Prepear’s work in the online space, leads to the likelihood that consumers might confuse it for an Apple product, despite it being, you know, a green outlined pear instead of a solid apple. Prepear is pushing back with an online “Save the Pear” petition that has surpassed 180,000 signatures, rallying to “end Apple’s aggressive opposition of businesses with fruit logos.”
Apple has a history of using its resources to push even marginally similar IP out of the field. According to reporting by the Verge, in 2019, the tech company sent an objection letter to the patent office in Norway, alleging that the full-color, cartoonish logo of political party Fremskrittspartiet too closely resembled its own; Apple also objected to the logo of a cycling path in Germany.
Apple is seeking to have Prepear’s trademark registration application denied, embroiling the small company in what is sure to be a costly legal battle.
“This is a big blow to us at Prepear,” wrote co-founder Natalie Monson, who owns and operates Prepear, on the Instagram of its parent company, SuperHealthyKids. She continued:
To fight this it will cost tens of thousands of dollars. The CRAZY thing is that Apple has done this to dozens of other other small business fruit logo companies, and many have chosen to abandon their logo, or close doors. While the rest of the world is going out of their way to help small businesses during this pandemic, Apple has chosen to go after our small business.
Monson, and her husband and co-founder Russell, have a small staff, and say they are are already feeling the impact of this lawsuit.
“We are a very small business with only 5 team members, and legal costs from our fight for the right of all small business owners to be able to develop their own logo without fear of frivolous litigation has already cost us many thousands of dollars and the very saddening layoff of one of our team members,” wrote Russell Monson, in the online petition.
In a world brimming with inequality, a battle over a fruit logo is hardly the greatest injustice, but it is inarguably a shameful route for a trillion-dolllar behemoth to push around a small family-owned business over the most marginal of IP claims. Then again, Steve Jobs was famously a huge jerk. It seems, perhaps, the Apple doesn’t fall far from the tree.
The University of Virginia researchers wrote that the data “provides compelling evidence that these symbols are associated with hate.”
We are waiting for spectacle and when the quotidian, yet incongruous actions occur I wonder whether there is any real payoff coming.
Hear from Holly Jean Buck, Carolina Caycedo and David de Rozas, Simon Denny, Elizabeth Hoover, Renee Kemp-Rotan, Joseph Kunkel, and more at this free public event.
Tanega’s approach to mark-making comes across as stream of consciousness, as if she’s engaged in a conversation with herself.
Starting Monday, readers can borrow one of 50 rare and out-of-print titles, mailed to them completely free of charge, from Saint Heron Library.
EFA Open Studios offers a portal into the creative habitats of over 65 artists working in Manhattan’s longest-running studio program, including Dannielle Tegeder, Wafaa Bilal, Cui Fei, and Anina Major.
This is Yuskavage’s great gift, turning upside down our settled ways of thinking and seeing and, with ease, transforming the vulgar and ridiculous into the sublime.
51 international publishers and galleries showcase their latest editions in prints and artists’ books at this free public fair, which is fully online this year.
While hardly about the pandemic, or any of the other crises so afflicting us, all are invoked in this exhibition, which is also often tender and profoundly soulful.
These glowing, dynamic artworks reproduce something of Bosch’s chaotic energy, but on an immersive, multi-sensory scale.
This week, addressing a transphobic comedy special on Netflix, the story behind KKK hoods, cultural identity fraud, an anti-Semitic take on modern art, and more.