These Tel Aviv hipster are probably going to Frieze for the food. (via

These Tel Aviv hipster are probably going to Frieze for the food. (via

Some people may be elated at the list of 180 galleries showing at New York’s Frieze fair this year — yawn — but we’re just really excited by the food options. Today, Frieze announced that they are throwing their own version of what sounds like Williamsburg’s Smorgasburg artisanal food fair on Randall’s Island.

According to Frieze:

This year sees the addition of new partners for the fair as well as the return of many restaurants from 2012. Blue Bottle Coffee, Court Street Grocers, Frankies Spuntino, Marlow & Sons, Mission Chinese Food, Roberta’s, Sant Ambroeus, and The Fat Radish will all take part in Frieze New York 2013.

Frankies Spuntino will provide a full-service restaurant at the fair that is available for bookings. The menu highlights classic Italian recipes with a seasonal touch, sourcing local, organic products. The wine list includes offerings from small producers in Italy and beyond. Accompanying Frankies Spuntino, sister restaurant Prime Meats will serve a picnic area with their hand-crafted sausages and burgers.

Andrew Tarlow’s Marlow and Sons will host the VIP room restaurant for the first time. Marlow and Sons will feature a menu of seasonal and locally sourced cuisine paired with natural, continental wines in a relaxed and thoughtfully designed environment.

A new addition to the fair this year Mission Chinese will serve their signature cuisine at the fair including Kung Pao Pastrami. Returning from 2012, Sant Ambroeus will offer fair visitors exceptional Italian coffee, handmade cornetti and paninetti as well as a new signature gelato service on the outdoor deck, overlooking the Sculpture Park. Roberta’s also returns, bringing with them two pizza ovens from Bushwick, serving their much-loved pizzas and a specially selected beer and wine list on the outdoor café deck.

The Fat Radish will bring its simple, elegant cuisine created with well-sourced, seasonal ingredients. Blue Bottle Coffee will set up a coffee bar at the fair serving freshly roasted coffees and art-inspired deserts. Court Street Grocers is another new addition to the fair providing a characteristically artisanal approach to sandwiches and salads.

I think it’s safe to say that Frieze is run by hipsters.

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Hrag Vartanian

Hrag Vartanian is editor-in-chief and co-founder of Hyperallergic. You can follow him at @hragv.