Non-Fungible Tokens (NFTs) have quickly risen to become one of the most popular trends in blockchain and digital currencies. Contemporary artists, gallerists, and auction houses are exploring ways to use NFTs as a way to extend their relationship in a new format that allows for an art experience beyond the confines of the canvas. The NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens, written by digital entrepreneurs Matt Fortnow and QuHarrison Terry, is a guide to creating, selling, and buying NFTs, accessible even to those without experience in blockchain or crypto technology.
The book covers the different types and aspects of NFTs, various NFT marketplaces, and the pros and cons of each one, as well as benefits for the contemporary art market such as fraud prevention and the potential to develop a closer relationship with existing collectors or reach new audiences with collaborative opportunities like NFT collections.
The authors share what content to use, where to source it, how to add artistic design, create the NFT description, add unlockable content, and set an optional ongoing royalty. They also outline how to mint NFTs and get them on the Ethereum blockchain. Fortnow and Harrison also share real-life examples and case studies of people who have created NFTs for the marketplace.
Published by Wiley and available wherever books are sold, The NFT Handbook is useful for experienced crypto veterans and newcomers alike.
About the Authors
Matt Fortnow is an entertainment lawyer turned tech entrepreneur. He co-authored the seventh edition of This Business of Music and then co-founded the web’s first fantasy sports service, which he sold to CBS Sports. Several years ago, Matt dove into blockchain technology, cryptocurrencies, and non-fungible tokens.
QuHarrison Terry is a growth marketer and entrepreneur. Co-Founder of 23VIVI, the world’s first digital art marketplace powered by the Bitcoin blockchain, he is a four-time recipient of LinkedIn’s Top Voices in Technology Award. He currently leads Growth Marketing at Mark Cuban Companies.
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