If you are reading this blogazine then you probably already know this to be true but if you’re a social media manager at a major museum, director of a small nonprofit, or marketer for the arts, than it’s always useful to amass more evidence — usually for older board members or Luddites on staff — that clearly suggests that the future of the arts is directly connected to online media.
ReadWriteWeb reports:
A study released this month by the National Endowment for the Arts (NEA) found that people who engage with the arts through various digital media are three times more likely (59% over 21%) to attend live arts performances, and do so twice as often (6 events per year over 3) as non-media participants … the survey concluded that “media-based arts participation appears to encourage — rather than replace — live arts attendance.”
Read it here.
