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# As Multiculti Emojis Debut, Bleach Company Stains Its Reputation with Off-Color Joke
- URL: https://hyperallergic.com/as-multiculti-emojis-debut-bleach-company-stains-its-reputation-with-off-color-joke/
- Published: 2015-04-09T01:21:35.000Z
- Updated: 2025-11-24T16:43:29.000Z
- Description: On the day that the world could finally send diverse-looking emoji, US-based bleach company Clorox made a very bad joke.
- Author: Hrag Vartanian
- Tags: Opinion, Emoji, #wp, #wp-post, #image-position-hidden, #Import 2025-11-24 07:08 (2014, 2015, part 2)

![clorox-emoji-1228](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2015/04/clorox-emoji-1228.jpg)

(Clorox/Twitter)

On the day that the world could finally send [diverse-looking emoji](https://hyperallergic.com/emoji-update-promises-racial-diversity-but-no-multiracial-couples/), US-based bleach company Clorox made a very bad joke.

The response was swift (and sometimes hilarious):

![Screen Shot 2015-04-08 at 8.50.18 PM](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2015/04/screen-shot-2015-04-08-at-8-50-18-pm.png)

(just me/Twitter)

![Screen Shot 2015-04-08 at 9.05.04 PM](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2015/04/screen-shot-2015-04-08-at-9-05-04-pm.png)

(JSK/Twitter)

And even after a very weak apology:

![Screen Shot 2015-04-08 at 8.39.46 PM](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2015/04/screen-shot-2015-04-08-at-8-39-46-pm.png)

(Clorox/Twitter)

We still give the them a:

![IMG_7030-big](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2015/04/img_7030-big.jpg)

Use emojis responsibly.