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Posted inArt

YourName.com: Artists and Self-branding

All young artists are encouraged to publish their work on a self-named artist website (YourName.com) which puts them in the same arena with art-world big leagues like Olafur Eliasson, Jaqueline Humphries, and Wolfgang Tillmans. The issue of self-branding, self-publication and self-advertising come to the forefront when artist websites as a medium of presentation are critically analyzed.