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# Best Museum Show Commercial Ever? Hmmm…Chocolate
- URL: https://hyperallergic.com/best-museum-show-commerical/
- Published: 2010-03-01T16:05:34.000Z
- Updated: 2025-11-24T16:37:07.000Z
- Description: I may have missed the Chocolate: The Exhibition at the North Carolina Museum of Natural Sciences but their 15 second TV spot is the gift that keeps on giving. Can someone please do a Freudian analysis of this thing and tell me why it's…mmmmmmm good?
- Author: Hrag Vartanian
- Tags: Opinion, #image-position-hidden, #wp, #wp-post, #Import 2025-11-17 09:23 (2009-2011)

I may have missed the *Chocolate: The Exhibition* at the North Carolina Museum of Natural Sciences but their 15 second TV spot is the gift that keeps on giving.

Can someone please do a Freudian analysis of this thing and tell me why layering a beatnik vibe, a cocoa bean castration scene, and what sounds like a 1950s voice over is just…mmmmmmm good?

Thank you [@jonnymoon](http://twitter.com/jonnymoon/statuses/9829344306?ref=hyperallergic.com) for the link…WOW!