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# BMW Guggenheim Lab Finds Safety in a More Gentrified Berlin Locale
- URL: https://hyperallergic.com/bmw-guggenheim-lab-finds-safety-in-a-more-gentrified-berlin-locale/
- Published: 2012-04-04T16:00:26.000Z
- Updated: 2025-11-24T16:46:10.000Z
- Description: Last month, we reported on the controversial location of the BMW Guggenheim Lab in Berlin's punkrock/activist/multiculti/graff neighborhood, and now, Spiegel Online reports they've settled on Prenzlauer Berg,
- Author: Hrag Vartanian
- Tags: News, Solomon R Guggenheim Foundation, #wp, #wp-post, #image-position-hidden, #Import 2025-11-24 06:51 (2012, 2013, part 1)

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2012/04/bmw-lab-home.jpg "bmw-lab-HOME")

Last month, we [reported](https://hyperallergic.com/bmw-guggenheim-lab-berlin-cancelled/) on the controversial location of the BMW Guggenheim Lab in Berlin’s punkrock/activist/multiculti/graff neighborhood, Kreuzberg. Now, there has been an accouncenment that they’ve decided on Prenzlauer Berg, which a source characterized for us as Berlin’s “Park Slope” for those of us more familiar with New York’s gentrification geography.

The [announcement](http://www.guggenheim.org/new-york/press-room/news/4569-bmw-guggenheim-lab-to-open-in-berlins-prenzlauer-berg-neighborhood-in-june?ref=hyperallergic.com) from the Guggenheim Foundation indicates the Lab will be open from June 15 to July 29, 2012\. The new location is the [Pfefferberg](http://de.wikipedia.org/wiki/Pfefferberg%5F%28Berlin%29?ref=hyperallergic.com) on Schoenhauser Allee, a former industrial site that currently houses studios, galleries and restaurants.

Germany’s [Spiegel Online](http://www.spiegel.de/international/zeitgeist/0,1518,825734,00.html?ref=hyperallergic.com) summarizes the reactions by various local newspapers to the change of plans. *Der Tagesspiegel* thinks the protesters are not constructive, *Berliner Zeitung* seems bizarrely obsessed with the fact that the Guggenheim is a “Jewish foundation” and Berlin couldn’t ensure its safety and *Süddeutsche Zeitung* at least acknowledges that the BMW Gugg Lab has its work cut out for it.

*Image: A rendering of the Atelier Bow-Wow-designed structure.*