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# Coca-Cola Takes Down CocaColla Art Blog
- URL: https://hyperallergic.com/coca-cola-takes-down-cocacolla-art-blog/
- Published: 2012-02-24T20:56:21.000Z
- Updated: 2025-11-24T16:46:16.000Z
- Description: Getting a cease-and-desist letter from a major corporation pretty much sucks, but it can’t exactly be a huge surprise if you’ve been using, say, the name Coca-Cola, only slightly modified.
- Author: Jillian Steinhauer
- Tags: News, corporate brands, #wp, #wp-post, #image-position-hidden, #Import 2025-11-24 06:51 (2012, 2013, part 1)

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2012/02/cocacolla1-600.jpg)

The group of guys behind the soon-to-be-renamed CocaColla art blog in Italy (photo via CocaColla)

Getting a cease-and-desist letter from a major corporation pretty much sucks, but it can’t exactly be a huge surprise if you’ve been using, say, the name Coca-Cola, only slightly modified. Delete the dash between words, add an extra “l” and there you have it: [CocaColla](http://www.cocacolla.it/?ref=hyperallergic.com), an Italian art and design blog.

Well, that *was* its name, until the Coca-Cola Company recently threatened the site with a legal battle. The soft-drink manufacturer has demanded that the blog — a curated selection of work by artists and designers, with a focus on street art — withdraw its registration of the CocaColla brand and give up its domain name within 15 days. A press release put out by the Italian bloggers quotes a portion of Coke’s letter, which cites “a serious risk of confusion for consumers who may be led to believe that the sign and COCACOLLA domain name … are intended to distinguish goods/services delivered, organized or sponsored by our customers.”

The bloggers, who say they were actually inspired by the Coca-Cola brand, in their words “a symbol of pop culture, industrialization and advertising,” consulted with a lawyer but decided they can’t afford a legal battle. CocaColla.it will shut down on March 5, and they’ll start up again soon under a new, as-yet-to-be-determined name.