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# David Bowie MetroCards Are Coming to a Subway Near You
- URL: https://hyperallergic.com/david-bowie-metrocards-spotify-mta/
- Published: 2018-04-18T17:59:16.000Z
- Updated: 2025-11-24T16:25:14.000Z
- Description: The campaign, launched by Spotify and the MTA, coincides with the pricey and wildly popular exhibition David Bowie is at the Brooklyn Museum.
- Author: Claire Voon
- Tags: In Brief, David Bowie, #wp, #wp-post, #image-position-hidden, #Import 2025-11-18 14:37 (2018)

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2018/04/mta-cards-sukita.jpg)

“Tickets to Mars,” David Bowie-inspired MetroCards issued by the MTA in collaboration with Spotify (all images courtesy Spotify)

Are these the [golden years](https://www.youtube.com/watch?v=wd2clb5T8JA&ref=hyperallergic.com) of branded subway card design? After rolling out train tickets promoting *Twin Peaks*, Supreme, and most recently [Barbara Kruger’s provocative art](https://hyperallergic.com/408582/barbara-kruger-nyc-metrocards/), the Metropolitan Transit Authority (MTA) has now released a new line celebrating David Bowie. Commuters can try to purchase these special edition MetroCards at the Broadway-Lafayette station, where ticket machines are stocked with five Bowie-inspired options, each commemorating one of the late artist’s personas. If you’re a lucky [earthling](https://en.wikipedia.org/wiki/Earthling%5F%28album%29?ref=hyperallergic.com), you might receive a design depicting Ziggy Stardust, Aladdin Sane, or Thin White Duke.

> Rail Control to Major Tom: David Bowie branded MetroCards, created by [@Spotify](https://twitter.com/Spotify?ref%5Fsrc=twsrc%5Etfw&ref=hyperallergic.com), are now available at the Broadway-Lafayette and Bleecker St stations. We’ve printed 250,000 cards, featuring 5 iconic images from the David Bowie exhibit [@BrooklynMuseum](https://twitter.com/brooklynmuseum?ref%5Fsrc=twsrc%5Etfw&ref=hyperallergic.com). Drop by anytime to get yours. [pic.twitter.com/LxqmBkSSxA](https://t.co/LxqmBkSSxA?ref=hyperallergic.com)  
>  
> — NYCT Subway. Stay Home. Stop the Spread. (@NYCTSubway) [April 17, 2018](https://twitter.com/NYCTSubway/status/986344086662713344?ref%5Fsrc=twsrc%5Etfw&ref=hyperallergic.com)

The campaign, which launched yesterday, April 17, is a collaboration with [Spotify](https://newsroom.spotify.com/2018-04-17/spotify-transports-nyc-commuters-to-mars-with-immersive-david-bowie-subway-takeover/?ref=hyperallergic.com) and overlaps with the [pricey and wildly popular](https://hyperallergic.com/2500-dollar-tickets-david-bowie-brooklyn-museum/) exhibition [*David Bowie is*](https://www.brooklynmuseum.org/exhibitions/davidbowieis?ref=hyperallergic.com) at the Brooklyn Museum. The Broadway-Lafayette station — just a few blocks from Bowie’s former residence — has also been transformed into a visual tribute to the musician. The underground [labyrinth](https://en.wikipedia.org/wiki/Labyrinth%5F%28David%5FBowie%5Falbum?ref=hyperallergic.com) now features wall art, from fan-made artworks to visuals currently on view at the Brooklyn museum, that explore Bowie’s influence on music, fashion, and New York City. A Bowie-themed subway map also plots locations in Manhattan that were key to his career, from Electric Lady Studios to Carnegie Hall, where he played his first-ever New York City concert.

The MTA said on Twitter that 250,000 cards were printed, and the takeover continues through Sunday, May 13\. Here’s hoping everything will be [hunky-dory](https://www.youtube.com/playlist?list=PL1mLWBwR-P2sMJPmKHFcuaWySNUv78VcC&ref=hyperallergic.com) for all you Bowie devotees — and that you might carry a memento of the musician in your wallet, [station to station](https://www.youtube.com/watch?v=ZY77zDzNmYw&ref=hyperallergic.com).

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2018/04/843-starman.jpg)

“Spaceman in Greenwich Village,” Bowie-inspired art at Broadway-Lafayette station

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2018/04/809-msg.jpg)

Bowie-inspired art at Broadway-Lafayette station

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2018/04/810-washingtonsquarepark.jpg)

Bowie-inspired art at Broadway-Lafayette station

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2018/04/810-washingtonsquarepark_placard.jpg)

Wall text for Bowie-inspired art at Broadway-Lafayette station

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2018/04/836-neighborhoodmap.jpg)

Bowie-themed map at Broadway-Lafayette station

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2018/04/perspective_art_youngbowie.jpg)

Bowie-inspired art at Broadway-Lafayette station