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# Why the Arts Needs the Online World
- URL: https://hyperallergic.com/future-of-the-arts/
- Published: 2010-07-01T20:55:20.000Z
- Updated: 2025-11-24T16:03:12.000Z
- Description: If you are reading this blogazine then you probably already know this to be true but we thought you’d like to know about this story on ReadWriteWeb: > A study released this month by the National Endowment for the Arts (NEA) found > that people who engage with the arts through various digital media
- Author: Hrag Vartanian
- Tags: Opinion, #image-position-hidden, Internet, National Endowment for the Arts, #wp, #wp-post, #Import 2025-11-17 09:23 (2009-2011)

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2010/07/nea_logo_jun10.jpg "nea_logo_jun10")

If you are reading this blogazine then you probably already know this to be true but if you’re a social media manager at a major museum, director of a small nonprofit, or marketer for the arts, than it’s always useful to amass more evidence — usually for older board members or Luddites on staff — that clearly suggests that the future of the arts is directly connected to online media.

[ReadWriteWeb](http://www.readwriteweb.com/archives/how%5Fdigital%5Fmedia%5Fis%5Fattracting%5Fnew%5Farts%5Faudiences.php?ref=hyperallergic.com) reports:

> A study released this month by the National Endowment for the Arts (NEA) found that people who engage with the arts through various digital media are three times more likely (59% over 21%) to attend live arts performances, and do so twice as often (6 events per year over 3) as non-media participants … the survey concluded that “media-based arts participation appears to encourage — rather than replace — live arts attendance.”

Read it [here](http://www.readwriteweb.com/archives/how%5Fdigital%5Fmedia%5Fis%5Fattracting%5Fnew%5Farts%5Faudiences.php?ref=hyperallergic.com).