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# Graffiti Writer Gets Pwnd by Marc Jacobs
- URL: https://hyperallergic.com/kidult-marc-jacobs/
- Published: 2012-05-14T20:18:44.000Z
- Updated: 2025-11-24T16:36:39.000Z
- Description: You have to wonder if something is edgy anymore if a fashion label can quickly flip the "transgression" into merchandise within a few days. Case in point … Kidult v. Marc Jacobs.
- Author: Hrag Vartanian
- Tags: Opinion, Graffiti, merchandising, #wp, #wp-post, #image-position-hidden, #Import 2025-11-24 06:51 (2012, 2013, part 1)

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2012/05/marc-jacobs-graff-640.jpg)

The graff pic tweeted by @therealkidult and the Marc Jacobs tee via @MarcJacobsIntl (via Twitter)

You have to wonder if something is edgy anymore if a fashion label can quickly flip the “transgression” into merchandise within a few days.

Early last week, graffiti writer Kidult expressed himself on the front of the Marc Jacobs shop in downtown Manhattan and tweeted the image with a question:

http://twitter.com/#!/therealkidult/status/199904347675561987

The same week the clever people at Marc Jacobs took the lemons they were handed and turned it into lemonade — yes, they created a tshirt (which retails for $689) to document the “art” on the front of their store:

http://twitter.com/#!/MarcJacobsIntl/status/199988498638446593

While Kidult is obviously [not happy](http://twitter.com/?ref=hyperallergic.com#!/therealkidult/status/200338945563824129), the people at Jacobs clearly came out on top … and strangely the tshirt fits perfectly into the brand’s taste for tongue-in-cheek self-criticality.

Btw, now another site has just gone meta with the whole thing and produced their own [tshirt of the tshirt](http://wilfry.com/post/22849771054?ref=hyperallergic.com) … and their version retails for only $35.

[![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2012/05/tumblr_m3vf3ei4i71qj6havo1_1280.jpg "tumblr_m3vf3ei4i71qj6havo1_1280")](http://wilfry.com/post/22849771054?ref=hyperallergic.com)

Kidult’s Twitter [page](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2012/05/screen-shot-2012-05-14-at-4-20-56-pm.png?ref=hyperallergic.com) proclaims that the “Revolution will not be Televised” but it does appear to be prone to merchandising.

*h/t Henry Chalian*