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# Nan Goldin Sells Her Soul for Jimmy Choo
- URL: https://hyperallergic.com/nan-goldin-sells-her-soul-for-jimmy-choo/
- Published: 2011-10-21T11:00:41.000Z
- Updated: 2025-11-24T16:19:31.000Z
- Description: The photographer who documented real 1980s New York grit, Nan Goldin, now points her lens towards…peacocks, horses and shoes? In a new ad campaign for luxury shoe line Jimmy Choo, Goldin lends her signature to some awfully confusing images.
- Author: Alexander Cavaluzzo
- Tags: Opinion, #image-position-hidden, Nan Goldin, #wp, #wp-post, #Import 2025-11-17 09:23 (2009-2011)

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2011/10/2icons-by-nan-goldin-featur.jpg)

ICONS by Nan Goldin for Jimmy Choo (via fashionistabarbieuk.com)

The photographer who documented real 1980s New York grit, [Nan Goldin](http://en.wikipedia.org/wiki/Nan%5FGoldin?ref=hyperallergic.com), now points her lens towards … peacocks, horses and shoes? In a new ad campaign for luxury shoe line[ Jimmy Choo](http://us.jimmychoo.com/page/home?notify=yes&ref=hyperallergic.com), Goldin lends her signature to some awfully confusing images.

We really don’t like to throw judgments around, criticizing artists for selling out — *no, really* — but we can’t reconcile with this campaign. It literally could’ve been shot by anyone; the photos bear almost no relation to Goldin’s aesthetic. Drug addicts and drag queens may not sell shoes, but there at least could’ve been a little bit of an edge to the shoot. As of now, it looks like an ad for Britney Spears’s [Fantasy](http://www.youtube.com/watch?v=XLUDb-DDn60&feature=related&ref=hyperallergic.com).

Is Goldin branching out creatively, or did she just want the money to afford the Choo’s?