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# What the New Museum Should Do With Its New Rose
- URL: https://hyperallergic.com/new-museum-rose-haha/
- Published: 2010-10-26T12:50:50.000Z
- Updated: 2025-11-24T15:49:08.000Z
- Description: As soon as we heard [http://hyperallergic.com/11464/hell-yes-isa-genzken-new-museum/] that Isa Genzken’s “Rose” will replace Ugo Rondinone’s “Hell,Yes” (2001) on the exterior of the New Museum … we immediately thought Photoshop! Our little digital collage experiments suggest that fiction is often mo
- Author: Hyperallergic 2
- Tags: Opinion, #image-position-hidden, Isa Genzken, New Museum, Ugo Rondinone, #wp, #wp-post, #Import 2025-11-17 09:23 (2009-2011)

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2010/10/rose-numu-med2.jpg)

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As soon as [**we heard**](https://hyperallergic.com/hell-yes-isa-genzken-new-museum/) that Isa Genzken’s “Rose” will replace Ugo Rondinone’s “Hell,Yes” (2001) on the exterior of the New Museum … we immediately thought *Photoshop*!

Our little digital collage experiments suggest that fiction is often more exciting than fact.

A friend suggested that the New Museum leave Rondinone’s work on the roof and simply add Genzken’s piece. Hmmm … interesting idea. I would assume it would eventually look like colorful toys strewn across a child’s bedroom floor.

In any case, here are our suggestions for the new New Museum addition. And, as you can tell, our renditions aren’t exactly to scale.