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# Pantone Devotes a Shade of Purple 2 Prince
- URL: https://hyperallergic.com/pantone-devotes-a-shade-of-purple-2-prince/
- Published: 2017-08-16T21:10:14.000Z
- Updated: 2025-11-24T16:26:47.000Z
- Description: Love Symbol #2 honors the late musician, who was known as the Purple One.
- Author: Jillian Steinhauer
- Tags: In Brief, Pantone, Prince, #wp, #wp-post, #image-position-hidden, #Import 2025-11-24 07:30(2016, 2017, part 3)

![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2017/08/prince-purple-chip.jpg)

Pantone and the Prince Estate’s Love Symbol #2 (image courtesy Pantone)

Prince was known as much for his style as for his musicology, and that holds true even after his premature death. Last October, it was revealed that his ashes had been laid to rest inside a [3D-printed urn](https://hyperallergic.com/princes-urn-3d-printed-model-home-studio/) in the shape of his home, Paisley Park. Now his estate has [teamed up with Pantone](https://www.pantone.com/the-prince-estate-and-pantone-unveil-love-symbol-number-2?ref=hyperallergic.com) to produce a special shade of [purple](http://www.latimes.com/entertainment/arts/miranda/la-et-cam-prince-death-very-short-history-of-the-color-purple-20160423-column.html?ref=hyperallergic.com) in honor of the artist. It’s called Love Symbol #2, or 

![The Prince Estate and Pantone Unveil Love Symbol #2 logo](https://www.pantone.com/images/pages/21326/logo-prince-love-symbol-number-two.jpg)

.

According to the Pantone announcement, Love Symbol #2 was inspired by Prince’s Yamaha purple piano, which he’d [had custom made](http://www.nbcnews.com/pop-culture/celebrity/prince-s-custom-made-purple-piano-was-go-tour-him-n561261?ref=hyperallergic.com) in advance of a planned tour last year (he also had at least one purple [guitar](https://qz.com/667178/prince-had-the-craziest-most-wonderful-guitars-of-any-pop-musician/?ref=hyperallergic.com), though no corvette). You could say the color was forever in the Purple One’s life; he may have even gone a little crazy with it, using it all around his world, from the [cover](https://en.wikipedia.org/wiki/1999%5F%28Prince%5Falbum%29?ref=hyperallergic.com#/media/File:1999%5Fcover.jpg) of his 1982 album *1999* to [many iconic outfits](http://www.instyle.com/fashion/15-times-prince-rocked-color-purple?ref=hyperallergic.com) to his landmark 1984 film and album *Purple Rain*. “The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” said Troy Carter, entertainment advisor to Prince’s estate, in the Pantone news release.

> BOOM (FROM LOTUSFLOWER) ON THIS NEWLY ARRIVED PURPLE PRESENT FROM YAMAHA…. "RESOUNDING!" [pic.twitter.com/cXwRPi1wzG](https://t.co/cXwRPi1wzG?ref=hyperallergic.com)  
>  
> — Prince (@prnlegacy) [April 12, 2016](https://twitter.com/prnlegacy/status/719929994395328512?ref%5Fsrc=twsrc%5Etfw&ref=hyperallergic.com)

The announcement also states that products incorporating Love Symbol #2 are forthcoming, but there’s no word yet on what they will be. Here’s hoping for purple paisley jackets, purple satin sheets, and, dare I say, purple umbrellas.