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# Social Media Lo-Fi Animation Tricks
- URL: https://hyperallergic.com/social-media-lo-fi-animation-tricks/
- Published: 2012-07-05T12:30:40.000Z
- Updated: 2025-11-24T16:36:30.000Z
- Description: I don't think there's a social media channel that hasn't endorsed brands, but now Pinterest is the latest to French kiss a brand and it's Uniqlo.
- Author: Hrag Vartanian
- Tags: Opinion, Pinterest, Social Media, #wp, #wp-post, #image-position-hidden, #Import 2025-11-24 06:51 (2012, 2013, part 1)

[![](https://storage.ghost.io/c/51/f8/51f871d8-b6be-4a73-b958-0ca4fff0110a/content/images/hyperallergic-newspack-s3-amazonaws-com/uploads/2012/07/pinterst-uniqlo-640.jpg "pinterst-uniqlo-640")](http://youtu.be/e5FM-VcE7UA?ref=hyperallergic.com)

I don’t think there’s a social media channel that hasn’t endorsed brands, but now Pinterest is the latest to French kiss a brand and it’s Uniqlo.

So, “How Do You Wake Pinterest Users from Their Scrolling Slumber?” Easy, watch:

Brand Channel [points](http://www.brandchannel.com/home/post/2012/06/26/Uniqlo-Dry-Mesh-Project-Pinterest-062612.aspx?ref=hyperallergic.com) out this isn’t the first clever use of scrolling to jolt users out of their social media-induced dazes. Smart car marketers in Argentina created a well-orchestrated scrolling animation on Twitter — [click here](https://twitter.com/?ref=hyperallergic.com#!/smartArg) and press the ‘j’ key to see it in action — it’s pretty impressive.

*h/t* [*Business of Fashion*](http://www.businessoffashion.com/2012/07/bof-daily-digest-vintage-couture-winning-with-weibo-myntra-money-uniqlos-mass-pinning-viva-fashion.html?ref=hyperallergic.com)