CHICAGO — Today, a new expanded version of s[edition] launches and it will allow artists working with a wide range of digital technologies to be able to upload their work to the s[edition] platform and start selling their works to people around the world.
This week, Art.sy unveiled new social features that allow users to discover and share art and related content. We’re happy to announce that Hyperallergic has been selected as an editorial launch partner and we’d love for you to join and follow us at art.sy/hyperallergic.
Vaguely-defined art startup Art.sy has found some pretty incredible backers, among them some of the biggest names in both contemporary art and tech. Larry Gagosian, Google CEO Eric Schmidt, Russian heiress and contemporary art world butterfly Dasha Zhukova and Wendi Murdoch (wife of Rupert) are teaming up with young CEO Carter Cleveland to launch a “personalized online fine-art emporium,” Artinfo reports.
Yet the problem with turning contemporary art into a full-fledged business outside of the gallery game is that you run the risk of alienating art’s flighty cool factor. What troubles could art start-ups face?