Posted inArt

Gagosian, Google Invest In Art Start Up Art.sy, But Why?

Vaguely-defined art startup Art.sy has found some pretty incredible backers, among them some of the biggest names in both contemporary art and tech. Larry Gagosian, Google CEO Eric Schmidt, Russian heiress and contemporary art world butterfly Dasha Zhukova and Wendi Murdoch (wife of Rupert) are teaming up with young CEO Carter Cleveland to launch a “personalized online fine-art emporium,” Artinfo reports.

Yet the problem with turning contemporary art into a full-fledged business outside of the gallery game is that you run the risk of alienating art’s flighty cool factor. What troubles could art start-ups face?