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Posted inBooks

MoMA Hits the Streets With Newsprint

After stopping in to Hyperallergic’s local coffee shop one morning, I noticed something interesting in the newsstand next to the Village Voices and L Magazines. I took a closer look. MoMA’s logo? On a newsprint publication? The Museum of Modern Art is refreshing an old form of advertising to get the word out about two print exhibitions — the printed broadsheet. This two-sided newspaper publicizes the museum’s Impressions From South Africa: 1965 to Now and German Expressionism: The Graphic Impulse with an eye-catching combination of information and print reproductions. Even better, the broadsheet presents the exhibition’s prints in their native multiple format.