A step-by-step guide for navigating Frieze.
New themed sections focusing on overlooked and under-represented artists save the fair from the crushing boredom of normal blue-chip dealership.
I had heard that Frieze New York was huge, but I have been to Armory and Basel Miami, so I assumed that it was just another art fair, sure there would be a lot of stuff to look at, but nothing this hardened New Yorker couldn’t handle.
In unofficial conjunction with the inauguration of Frieze New York on Randall’s Island, the galleries on Chelsea’s 26th Street decided to go big and throw a block party last Saturday. If there is one kind of party that galleries excel at, it’s glamorous and exclusive after-hours functions, on a rooftop suite somewhere far above the streets of Chelsea; if there’s one area where galleries are found unanimously wanting, it’s dealing with the public, with “regular” people, the viewers who venture through their doors simply to look and not to buy. Considering this, it was surprising and encouraging to see high-end Chelsea galleries reaching out, in a coordinated effort, to the art-going public.
The massive Frieze art fair landed on Manhattan’s Randall’s Island and not everyone was happy. Pro-union protestors and members of Occupy Museums showed up to protest but they were pushed so far away that you have to wonder if anyone noticed.
The first New York iteration of the Frieze art fair, which is slated to take place May 4–7, 2012, will touch down ib Randall’s Island Park at the intersection of Manhattan, The Bronx and Queens. The fair will be housed in a structure designed by Brooklyn-based SO-IL Architects.