The curator-centric fair gave space for artists to pay tribute to Los Angeles in a spirit of DIY-fun.
All the LA-centric promotion of Frieze has bled into the fair, and flattened everything into commodity.
At the inaugural Felix Art Fair in Los Angeles, visitors can weave in and out of the poolside rooms with relative ease, though expect the usual hustle-and-bustle feel of art commerce in action.
As usual in large commercial fairs, most of what you’ll see at Frieze quickly devolves into so much product, but there is still some soul to be found amongst the gaudy baubles.
Gretchen Andrew has ensured that her images will top the Google image search results for “Frieze Los Angeles.”
This week, Frieze makes its much-anticipated Los Angeles debut and will be joined by a selection of other fairs, ranging from the informal and local to the international and celebrity-laden.