With the release of a brand new iPad application, the Museum of Modern Art forays into the territory of digital publishing. The free application is a smooth way to buy the digital versions of MoMA’s exhibition catalogues, but the app also presents several advantages over simply buying PDF versions of the books. An elegant interface plus a visual shopping center make the MoMA app an easy place to access digital versions of some of the best catalogues around, though no real value is added to the digital versions save perhaps the ability to zoom in with your fingers. (Don’t we have monocles to do that for print, or something?) Also included in the app are free samples of the catalogues presently up for purchase.