The art world has different tribes. The crowds at the Armory, ADAA Art Show and Pulse are different because the varying aesthetics and brands on display draw different audiences. To my eyes, the Independent was dominated by the ArtForum set, a post-minimal aesthetic that drew heavily on blank-faced conceptualism, the visual strategies of minimalism and the wallets of a coterie of black-garbed international hipsters. Of course, I still liked it more than any other fair I’ve attended yet.
Starting today, I will be posting a special series sponsored by 20×200 that will profile some of the people who are attending the New York art fairs this week. I did a random sampling of attendees at the 2011 Pulse Art Fair to give a sense of who the audience is for these annual events. Here is who and what I found on a Thursday afternoon in Chelsea
Perhaps going directly from the Armory to Scope was a mistake. At a significantly smaller scale, lower budgets, and complete with an indoor smoking room and a cash bar manned by none other than Bushwick artisanal pizza powerhouse Roberta’s, Scope Art Fair New York was very much like a Bushwick opening after a day at MoMA. The editorial lens of the significantly more exclusive (and expensive) art fairs do, in fact, produce better art viewing experiences.
Pulse 2011, a more emerging gallery-oriented fair than the Armory, ADAA or Independent, took place in a well-lit, pleasant space on West 18th Street that had more in common with a high-end mall than a convention center. Unfortunately, most of the art on view was just as anodyne as the space itself.
The Armory Show 2011, though not mind-blowing, certainly had its highlights. But one piece that made me look twice, and then fall into a deep pit of failed artistic expectation, was Ai Weiwei’s “My Surveillance Camera” (2010) at Galerie Urs Meile. It’s a surveillance camera, but made of marble. Get it?
If the art world has been about globalism for quite a while I can say that is more true now than ever — if that’s possible.
Last month, we learned that Paddy Johnson of Art Fag City curated a show of animated GIFs and now I’ve discovered that Lauren Cornell, the executive director of Rhizome, is selling these often trippy nuggets of Graphics Interchange Format at the 2011 New York Armory Show. Yes, that’s right. She’s a pixel pusher. Click through to see a guerrilla video interview shot on site at the Armory, featuring several of the GIFs for sale.
If the contemporary side of the Armory is flashier with its glamor and energy, this is the tried and true historical wing that presents a more reserved modernist face but not one without a lot of seduction. Here are some of my picks for what to see if you visit.
We’re very happy to have partnered with 20×200 and Art Fag City to create the most useful guide (if I do say so myself) of this week’s events titled “Art Fag City & Hyperallergic Present the Very Excellent Event Guide to New York Art Fair Week” (sneak peak) for their very excellent survival kit. Inside our contribution to the schwag bag are listings for tourists, residents and city natives of what to do to augment your art experience in New York. Whether it’s off-the-beaten path performance festivals, culinary artist events or lectures with people in the know, this is your go-to guide.