The first offering of the Guggenheim’s Youtube Play biennial kicked off with a lot of spectacle, not limited to a ladder-perch musical performance by Ok Go and a stage setting more suited to a television show than an art exhibition. From the emcee to the nightclub vibe, this was no normal biennial exhibition. In fact, judged as an art exhibition, I think Play was a failure.
However, that doesn’t mean the whole event was a failure. In evaluating Play I think we have to first carefully state our terms- what we’re judging the show as and what we’re judging it against.