Seemingly all of the United States was put into a fashion frenzy last week when it was brought to the media’s attention that the Ralph Lauren-designed uniforms for the 2012 US Summer Olympic team with their all-American flair (and hideous berets) were produced in China.
I know its naïve to think that anything is safe from advertising and branding these days. In fact, just two weeks ago Hyperallergic’s contributor Alex Cavaluzzo listed the top ten objects with unnecessary designer labels that included everything from the kind of expected (a Missoni bicycle) to the absolutely absurd (Cynthia Rowley diapers). While I shrugged off these items as kitschy designer ephemera, something about Ralph Lauren’s ad campaign for his new “dressed-down” label, Denim & Supply, rubbed me the wrong way.
Have some designers gone a little too far slapping their high profile names and logos on things? Do we really live in a world where designer bicycles are the must-have of the season? Let’s take a look at some innocent objects that were perfectly good without a designer name that now we have the uncontrollable urge to purchase thanks to aggressive marketing and brand awareness.