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# Yoko Ono Offers Impossible Make-Up Tips for Men
- URL: https://hyperallergic.com/yoko-ono-offers-impossible-make-up-tips-for-men/
- Published: 2013-03-20T17:15:39.000Z
- Updated: 2025-11-24T16:18:23.000Z
- Description: Yoko Ono is usually a bit much for me: I find things like smile apps and instruction pieces that tell you to "Make a wish" and "Keep wishing" cloyingly precious. (Maybe I'm just a cranky, cynical New Yorker.) But Ono has a new video called "Make-Up Tips for Men" (made as part of her clothing line fo
- Author: Jillian Steinhauer
- Tags: Opinion, Fashion, Video, Yoko Ono, #wp, #wp-post, #image-position-hidden, #Import 2025-11-24 06:51 (2012, 2013, part 1)

Yoko Ono is usually a bit much for me: I find things like [smile apps](https://hyperallergic.com/smilefilm-yoko-ono-app/) and [instruction pieces](http://en.wikipedia.org/wiki/Yoko%5FOno?ref=hyperallergic.com#Artwork) that tell you to “[Make a wish](http://www.e-flux.com/projects/do%5Fit/manuals/artists/o/O001/O001A%5Ftext.html?ref=hyperallergic.com)” and “Keep wishing” cloyingly precious. (Maybe I’m just a cranky, cynical New Yorker.) But Ono has a new video called “Make-Up Tips for Men” (made as part of her clothing line for [Opening Ceremony](http://openingceremony.us/products.asp?menuid=1&designerid=1655&ref=hyperallergic.com)) that I actually adore, precisely because it cuts the sweetness with camp.

Because it’s Ono, it’s not like these are practical make-up tips. Instead, men are given commands like, “When you see a rainbow in the sky. Breathe it in,” for daytime make-up and, “Let everything in your room shine and sparkle,” for evening make-up. The instructions are accompanied by a beeping tone, a clubby beat, breathy “uh-huh”s, and the voice of Ono herself (I think) throwing out random phrases, including the gem, “I’m throwing away the mirror.”

The visuals are probably the best part, though — the face and upper torso of a very pretty boy covered in clouds and daubs of pink and purple drift across the backdrop of a sky-blue room; another pretty boy gets a sparkly Afro; a third appears to materialize from TV static. The video’s whole aesthetic, from the free-floating red telephone receiver to the digital rendering of the skeleton of a dance club, seems to easily drift along the currents of net art — with an added bit of fabulousness.

h/t [@artsy](https://twitter.com/artsy/status/314127109868113920?ref=hyperallergic.com)