Subscribe to our newsletter

Get the latest news, reviews, and commentary delivered directly to your inbox.

Support Hyperallergic’s independent arts journalism.

Posted inArt

Free to Be You and Meme

Unless, somehow, you miraculously haven’t accessed your Facebook or Twitter in the last two days, you’ve probably noticed a proliferation of crimson tiles with superimposed pink equal signs popping up in avatars and profile pics. The instantaneously ubiquitous logo, a riff by the Human Rights Campaign on its own original design, was posted in response to the two landmark Marriage Equality cases before the U.S. Supreme Court this week. Indeed, a report by the Chicago Tribune estimated that, within hours of its original posting, the image had been shared over 20,000 times. By Wednesday, the original design had transitioned into a fully-fledged internet meme, altered and hastily reconfigured much like last years pervasive image of Hillary Clinton texting from the belly of military plane cargo hold.