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So Yun Um

So Yun Um is a Korean American film critic, programmer, and filmmaker based in Los Angeles. She came out of her mother's womb singing H.O.T's "Candy," and most recently has been creating digital content about K-pop.

Posted inMusic

Dive Into K-Pop With Five Essential Music Videos

by So Yun Um August 16, 2019November 4, 2019

Getting into the inexplicable sounds, powerhouse choreography, and high-concept narratives and visuals of K-pop can be intimidating. Here are some iconic music videos to help any newbie get started.

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Hyperallergic is a forum for serious, playful, and radical thinking about art in the world today. Founded in 2009, Hyperallergic is headquartered in Brooklyn, New York.

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