Next month, Converse will team up with the Andy Warhol Foundation to create some of the tackiest footwear in recent memory: sneakers with iconic Warhol images, like the Campbell’s soup print, plastered onto their sides. The banner of cultural try-hards the world over, Warhol’s pop-prints have taken on a corporate life of their own, gracing commodities from Perrier bottles to skateboards and breeding in their owners an erroneous sense of cultured self-importance.
This latest collaboration weds two eminent brands to create a particularly heinous festival of name-recognition. Andy Warhol, whose endless corporate tie-ins have regrettably lasted considerably longer than fifteen minutes, has rapidly become one of the readiest signifiers of aspirational high-culture sensibilities (vying for the top spot with that Jack Kerouac quote re: Roman candles, the scourge of pretentious Facebook profiles), and his invocation has a hanging-a-poster-of-that-Hokusai-woodcut-in-my-dorm-room-to-signify-my-erudition air about it.
An exercise in the worst kind of tastelessness, the Chuck Taylor All-Star Andy Warhol Collection will be available in stores and online beginning February 6. We hope that their fame will last five minutes at most.