Movie preview? Nope, this slickly produced video is an exhibition trailer for New Image Sculpture, an upcoming show at San Antonio’s McNay Art Museum. Featuring Brooklyn artist Jade Townsend, the video is a great introduction into what looks like an interesting exhibition.
Panning through a variety of works on display, this video introduces New Image Sculpture as a show about artists that transform materials, creating new objects by re-purposing things from their daily material landscape. Jade Townsend‘s installation, a rambling spread of a falling-down wooden house exploding with artifacts, a crowned figure perched atop, looks great on video in a way that would never be apparent in a single photo.
The exhibition trailer exposes a different side of curating and exhibition-making than the usual press release does. Through the video, we see the artists installing their work in teams, driving the point home that no one is really working in a vacuum. Curator Rene Paul Barilleaux also does an excellent job of explaining his intentions behind the show, presenting in very clear language what would normally be opaquely communicated with some wall text.
The Whitney also produced an excellent video for its Charles LeDray installation a while back, and we’ve seen no shortage of museums embracing multimedia, in particular the Met. Are exhibition trailers an up-and-coming trend?
New Image Sculpture is on view until May 8, 2011 at the McNay Art Museum in San Antonio, Texas.
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