PSSST (photo by the author for Hyperallergic)

PSSST in Boyle Heights, Los Angeles (photo by the author for Hyperallergic)

LOS ANGELES — Art and gentrification have a long and complicated relationship. The arrival of galleries and artists’ studios to a neighborhood is often the first step in successive waves of disruption as boutiques, high-end restaurants, and condos follow. Long-term residents are displaced as rents rise in these newly desirable areas. As reported in Artnet, a new study titled “Quantifying the link between art and property prices in urban neighborhoods” illustrates a correlation between high concentrations of images tagged with #art on photo-sharing site Flickr and areas with increases in property value. Regardless of artists’ intentions, politics, or personal finances, their arrival in a previously undeveloped neighborhood can signal big changes for their new neighbors.

This scenario is playing out in emerging arts districts around the world, and Los Angeles, with its current artistic renaissance, is no exception. Communities on the city’s east side are feeling especially squeezed by development, as half a dozen high-profile galleries and several other smaller spaces have sprung up in the past few years along the LA River. The latest flashpoint is PSSST, a 5,000-square-foot nonprofit arts space located in the predominantly Latino neighborhood of Boyle Heights. According to its statement of purpose, “PSSST is founded on the principle of artists supporting artists […] PSSST invests in artists by valuing process over product and community over singular success. PSSST actively works with underrepresented artists—women, people of color, and LGBTQ-identified.” Despite its seemingly progressive mission, PSSST has recently received strong opposition from activists both within and outside the Boyle Heights community, some calling for increased dialogue with community groups, while others simply want the space gone.

PSSST founders Jules Gimbrone and Barnett Cohen had intended to open their space on Friday, May 13, but postponed it due to a request they received from a group called Pissst and Resisting, which “came together to question the ideological claims and financial interests of PSSST,” according to an email they sent to Hyperallergic. Pissst and Resisting had drafted and circulated a “fact sheet” about PSSST that called into question the space’s financial motives, commitment to the community, and board’s art world connections. Specifically, Pissst and Resisting took issue with the fact that the building where PSSST is located was purchased by a silent investor for almost a million dollars in August of 2014, who agreed not to charge them rent for five years. (This agreement was recently extended to 20 years as a sign of good faith by the investor, provided they adhere to their nonprofit by-laws.) Pissst and Resisting suspect the real motivation of the secret investor to be real estate speculation, stating in their fact sheet: “There is no way to know the true intentions of the space without knowing who has put money on the line.” That Gimbrone, being an artist and educator, received a real estate license in 2014 did little to assuage their fears.

On Monday, May 9, a meeting was held at Union de Vecinos, “an organization of neighborhood committees,” where a letter was drafted “demanding [that PSSST] postpone [their] VIP preview on May 12th and [their] public opening on Friday May 13th until after you have met with our coalition.” According to a statement released by Gimbrone and Cohen, they agreed to postpone their opening, suggesting three dates later that week to meet; however, the coalition said this was not enough time to notify all the local residents. The various dissenting groups organized a protest that was held in front of the space on Friday, May 13 to coincide with the original date of PSSST’s opening, during which feces were thrown at the building, according to Cohen and Gimbrone. Instead of the dialogue that had been called for in the letter, the Facebook page for the protest stated: “[PSSST] claim to want to have a dialogue with the community, but any such thing is only so that they can even FURTHER develop their spin. Some of us don’t want to give them such an opportunity. You don’t dialogue with those you want to see gone.” Although PSSST was not open, the police were called by a neighbor.

Things got more complicated when it came out that one of the principal activists behind Pissst and Resisting was not a longstanding member of the Boyle Heights community, but a former classmate and friend of Gimbrone’s and Cohen’s from CalArts. Kean O’Brien describes themselves as a “fellow white queer/trans artist” (Gimbrone also identifies as transgender) who became critical of PSSST for what O’Brien saw as a lack of consideration for the community and “because of the blind spots Jules and Barnett had when allowing the investor to purchase a building in Boyle Heights,” according to a statement O’Brien emailed Hyperallergic. “I do not want to be a part of an art world where political work is made and put into white walled war zones (profit or non-profit) which are in service of racism, capitalism and white supremacy — this erases whatever intention the work had in the first place,” they continued.

O’Brien came under criticism once their identity became public, accused of being another outsider trying to manipulate this situation for their own personal ends. A Facebook user named Arte Dignidad put together an infographic linking both Gimbrone and O’Brien under the same “white privilege” umbrella. “This struggle should be led by artists and residents from Boyle Heights and East Los Angeles — centered on their needs,” Arte Dignidad stated in a caption for the image. (The user did not reply to a Facebook request for comment.)

Perhaps ironically, it was precisely the progressive language used by PSSST that invited more scrutiny than other nearby for-profit galleries had received. “One of the critiques of PSSST was the contradiction between the language used to promote the space, and the actual impact that a space like this can have on the housing market, the development of the neighborhood, and life of a very low income community living in constant resistance against displacement; a community consistently ignored every time that someone ‘plans’ ‘improvements’ for them,” Leonardo Vilchis, co-director of Union de Vecinos told Hyperallergic via email.

The question of whether the gallery is for profit or non-profit does not make a difference to us. Serious damage has been done in the community by non-profit institutions, foundations, public agencies, and private/public investment […] The issue for us is less a question of who is doing the damage, but what damage is being done. Maybe we should hold the well intentioned non-profits to a higher standard.

L.A. Onda, a recently formed collective of “antiauthoritarian anticapitalists,” said that PSSST’s attempts at diversity were insufficient. “They have all the right people of color backing them up, but the artists involved with PSSST fail to see beyond their utilitarian use of identity politics and realize that LA and its working-class residents no longer will be content with mere representation in a gallery or museum when it results in their literal displacement,” they told Hyperallergic via email. “It may serve the need of a few artists color blinded by careerism, but not much of anyone else.” The advisory board includes artist Njideka Akunyili Crosby, Hammer curator Jamillah James, and MOCA curator Lanka Tattersall — all women of color, as well as A.L. Steiner, a queer female artist. Adrian Rivas, a Latino independent curator who was born in Boyle Heights and grew up in nearby Montebello, is on the Board of Directors.

Guadalupe Rosales's archive of material related to the 90s Latino SoCal party crew scene (via instagram)

Guadalupe Rosales’s archive of material related to the 90s Latino SoCal party crew scene (via Instagram)

PSSST has also selected Guadalupe Rosales — who was born in Boyle Heights and raised in East Los Angeles — as its first artist-in-residence. Rosales is well known for her popular Veteranas and Rucas and Map Pointz Instagram accounts featuring vintage images of SoCal Chicano/a youth culture. She will expand on this project for PSSST’s inaugural exhibition, Edges of Chaos, which will comprise performances, talks, and an archive of images and ephemera related to SoCal Latino party crews of the ’90s.

“Gentrification is something that I’ve struggled with for a long time,” Rosales told Hyperallergic, saying that her parents had recently wanted to move back to Boyle Heights — where her mother had settled after crossing the border in the early 70s — from East LA, but were priced out. “I understand what’s going on. My family went through it, I went through it. I just want people to know that I’m doing the exact same thing, I’m protesting in a different way. My position in art making, my whole life, has been about protest.”

Rosales, who just completed another residency at nearby, long-running community arts center Self-Help Graphics, said that PSSST’s nonprofit status was important to her. “I know a lot of galleries here aren’t interested in the community. If this place weren’t here, I would probably have a show in an abandoned house, instead of a gallery.”

Another member of the Eastside artistic community, veteran artist and muralist Ernesto de la Loza, happened to be at the protest, and felt it was misguided. “It was poorly organized cause they didn’t know who to protest against,” he told Hyperallergic when reached by phone. “This gallery is progressive, inclusive. If Adrian and Guadalupe are there, how can they not have Boyle Heights at heart?” As for the suggestion that PSSST had some ulterior real estate motives, he replied, “You gotta protest against City Hall, they’re the ones selling us out.”

When Hyperallergic stopped by PSSST recently to speak with Gimbrone and Cohen, they were optimistically open-minded about the potential outcome of the current friction. “Let’s be really clear, we are pro-protest,” Gimbrone said. “These are the people we want to connect with and bring into the space, the people I personally align with in my own politics. There is a real moment here that is transformative and ultimately really exciting and engaging in that if we are a site of protest, that’s a really important and powerful energy.” 

Although some critics cited inadequate community outreach on the part of PSSST, Gimbrone told me they were doing what they thought was most suitable for the situation. “It’s been a very deliberate and slow process, which is what we were told was appropriate by community members in Boyle Heights. There are a lot of different communities here, you don’t just go to one organization and say, ‘Here we are, this is what we’re doing.’”

“Coming in with predetermined ideas about what’s right for a place or for a people is frankly audacious,” followed Cohen. 

PSSST conversation, June 1, 2016 (via instagram)

PSSST conversation, May 31, 2016 (via Instagram)

In keeping with this notion, PSSST held an open conversation on Tuesday, inviting members of the community to give input on what kind of programming they would like to see. A few dozen artists, educators, and youth were there, both from within and outside the Boyle Heights community, and the hostility that had been present a few weeks earlier was nowhere to be seen. Suggestions were given, but there also seemed to be the feeling that too much of the responsibility was being put on community members to come up with ways to welcome PSSST to the area.

“I was super-intimidated to come here,” said a young artist who had recently curated a show at Self-Help Graphics, as she looked around at the space’s gleaming white walls and polished wood floors. “What would you do to make us more comfortable?” she asked.

Artist Nao Bustamante, who was named Vice Dean of Art at the USC Roski School of Art and Design in January, cautioned Cohen and Gimbrone against trying to be everything to everybody. Even with community input, they’re going to have to make hard decisions about which programming avenues to pursue.

This conversation did not provide the last word, but was merely the first in a series of monthly dialogues that PSSST plans to hold. They have also heard back from Union de Vecinos that the meeting involving them and other community groups that they had requested is forthcoming. “We believe that a dialogue between PSSST, long term residents, local and at large artists, and activists is important,” Vilchis, co-director of Union de Vecinos wrote via email. “PSSST can be many things to the community. It can be an agent of gentrification or an agent for transformation […] It is too early to tell.”

Edges of Chaos: Promoting Madness and Dissent in the 90’s opens with a conversation and video screening on Friday, June 3, 7–10pm at PSSST (1329 E 3rd Street, Boyle Heights, Los Angeles). 

Matt Stromberg is a freelance visual arts writer based in Los Angeles. In addition to Hyperallergic, he has contributed to the Los Angeles Times, CARLA, Apollo, ARTNews, and other publications.

4 replies on “In LA, Fear of Gentrification Greets New Nonprofit Art Space”

  1. So should Detroit be designated as an art city? Would that promote long-term inward investment in infrastructure? Or would similar concerns about speculation be a stumbling block?

  2. Gentrification happens for far more complex reasons than a gallery moving into a warehouse building. There is nowhere near enough reasonably priced housing in the city. Expansion is going to happen anywhere from the sheer pressure caused by these shortages. Every major city in the world is seeing this happen. Our governor has been specifically against public housing programs and gentrification of the kind we’re seeing in LA is one of the obvious results. It’s narrow-minded thinking that puts a well-intentioned place like this in the wrong.

    1. “Our governor has been specifically against public housing programs and gentrification of the kind we’re seeing in LA is one of the obvious results”

      This is absurd. We have a severe housing shortage because it is ILLEGAL in most of the city and state to build housing even when the zoning allows it, because of single family homeowners and community boards who have perverted the intent of the CEQA law. They shut down any project that increases housing density beyond the white picket fence house on a lot by using community input as a bludgeon.

      Gov Brown has proposed a law to curtail that practice. That single act would do more to provide affordable housing than any other action.

Comments are closed.